Public Relations: Strategies and Tactics, Global Edition 11th edition by Wilcox, Dennis L., Cameron, Glen T., Reber, Bryan H. (2014) Paperback
Public Relations: Strategies and Tactics presents an academic overview of public relations, with attention to both strategic planning and practical tactics. This 11th Global Edition, published in 2014, is a paperback reference for students and readers seeking a structured introduction to the field.
About This Book
Public Relations: Strategies and Tactics is a textbook about the principles and practices of public relations.
This 11th edition is identified as a Global Edition and was published in 2014.
The book’s focus encompasses both strategic approaches and practical tactics within public relations.
Presented in paperback format, it may serve as a reference for readers studying or reviewing public relations.
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