From Big Data to Big Profits: Success with Data and Analytics
From Big Data to Big Profits examines how businesses can use data and analytics to make better decisions and pursue stronger financial results. Russell Walker presents a practical, business-focused look at transforming information into value, making this a useful introduction for readers exploring data-driven strategy and organizational performance.
About This Book
From Big Data to Big Profits explores the relationship between data, analytics, and business success.
The book focuses on using information to support better decisions and create measurable organizational value.
It offers a business-oriented perspective on moving from large volumes of data toward practical results.
Written by Russell Walker, this book is intended for readers interested in data-driven strategy, analytics, and profitability.
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