Billion-Dollar Ball: A Journey Through the Big-Money Culture of College Football
Gilbert M. Gaul explores the big-money culture of college football in this wide-ranging journey through a sport where athletics, education, and business intersect. The book offers readers a closer look at the financial forces shaping college football and its place in American culture.
About This Book
Billion-Dollar Ball examines the financial culture surrounding college football.
Gilbert M. Gaul takes readers on a journey through a sport shaped by enormous sums of money.
The book considers how college football connects athletics, education, and business.
It offers a broad look at the forces behind one of America’s most commercially powerful sports.
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