Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
Business Essentials for Strategic Communicators provides a foundation in business concepts relevant to strategic communication. With an emphasis on creating shared value, the book considers how organizations and their stakeholders can be served through informed, business-focused communication practice.
About This Book
Business Essentials for Strategic Communicators introduces core business concepts for readers working in strategic communication.
The book centers on creating shared value for organizations and their stakeholders.
It connects communication practice with broader business and management considerations.
Written by M. Ragas and E. Culp, this title is designed for readers seeking a business-focused foundation for strategic communication.
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