Data Driven: How Performance Analytics Delivers Extraordinary Sales Results
Data Driven examines how performance analytics can support better sales results. With a focus on the connection between data, performance, and decision-making, Jenny Dearborn’s book offers a business-oriented introduction to using analytics as part of a more effective sales strategy.
About This Book
Data Driven: How Performance Analytics Delivers Extraordinary Sales Results explores the relationship between data and sales performance.
Jenny Dearborn presents a business-focused perspective on using performance analytics to inform sales efforts and decisions.
The book is suited to readers interested in sales improvement, analytics, and data-driven business practices.
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