Brain2Brain: Enacting Client Change Through the Persuasive Power of Neuroscience
Brain2Brain explores how neuroscience can strengthen communication and encourage client change. John B. Arden focuses on the persuasive power of brain-based understanding, offering readers an accessible perspective on applying neuroscience to helping relationships and professional conversations.
About This Book
Brain2Brain explores the connection between neuroscience and client change.
John B. Arden focuses on the persuasive power of neuroscience in communication and helping relationships.
The book offers a brain-based perspective for readers interested in understanding how insights from neuroscience may shape interactions with clients.
Reviews
No reviews yet. Be the first to review this book!