Talking to Humans: Success starts with understanding your customers
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Talking to Humans: Success starts with understanding your customers

by Giff Constable

Business entrepreneurship
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Learn how to talk to customers, validate ideas, and make smarter product decisions with practical interview techniques.

About This Book

Talking to Humans focuses on the importance of speaking directly with potential customers to guide product decisions.

The book provides straightforward advice on planning, conducting, and learning from customer interviews.

It emphasizes avoiding assumptions and building a foundation of real-world insights before investing in development.

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I will be using this book for: