Leading Digital: Turning Technology into Business Transformation
by Andrew Mcafee, George Westerman, Didier Bonnet
Leading Digital explores how businesses can move beyond adopting technology to achieve meaningful transformation. With a focus on digital strategy, leadership, and organizational change, Andrew McAfee, George Westerman, and Didier Bonnet offer a business-oriented perspective for readers seeking to understand technology’s role in modern management.
About This Book
Leading Digital examines the role of technology in transforming businesses.
The book focuses on how organizations can connect digital capabilities with business goals.
It considers the importance of leadership in guiding technology-driven change.
Written by Andrew McAfee, George Westerman, and Didier Bonnet, this title is aimed at readers interested in digital strategy and organizational transformation.
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