中国地市电视台市场化之路 (Chinese Edition)
by 郑西帆
An analysis of how Chinese city-level TV stations navigate market reforms and adapt to competitive media landscapes.
About This Book
This book examines the transformation of local television stations in Chinese cities as they adapt to market-oriented reforms.
It discusses the challenges and strategies involved in shifting from state-controlled operations to competitive media environments.
The work provides insights into policy changes and their impact on regional broadcasting institutions.
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