Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method
by Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method offers guidance on planning and conducting surveys across multiple communication channels. Covering internet, phone, mail, and mixed-mode approaches, it provides a framework for researchers and practitioners seeking a systematic way to design survey research.
About This Book
This book focuses on the design and implementation of surveys conducted through internet, phone, mail, and mixed-mode approaches.
It presents the Tailored Design Method as a framework for developing survey procedures suited to different research contexts and modes of contact.
The book is intended for readers seeking guidance on planning, organizing, and improving survey research.
Its coverage is relevant to students, researchers, and professionals working with structured data collection.
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