Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition: The Sales Engineer's Handbook (Artech House Technology Management and Professional Developm)
by John Care, Aron Bohlig
Mastering Technical Sales, Third Edition, is a handbook for sales engineers and professionals involved in technical sales. Written by John Care and Aron Bohlig, it offers a focused resource for understanding sales engineering within technology management and professional development.
About This Book
Mastering Technical Sales is a professional handbook focused on the work of sales engineers and the practice of technical sales.
This third edition is written for readers seeking guidance in technology-oriented selling and sales engineering.
The book is part of Artech House’s Technology Management and Professional Development collection.
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