The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
by Michael Fertik, David C. Thompson
In a connected world, reputation has become a valuable form of currency. The Reputation Economy examines how digital footprints influence perception and why individuals and organizations should take an active approach to managing their online presence. Michael Fertik and David C. Thompson present a focused guide to reputation in the digital age.
About This Book
The Reputation Economy examines the growing importance of reputation in a digitally connected world.
Michael Fertik and David C. Thompson focus on the relationship between reputation and the online footprint individuals and organizations create.
The book considers reputation as a valuable asset and addresses the need to optimize how it is established, maintained, and perceived.
It offers a business-oriented perspective on navigating a world where digital information can shape judgments and opportunities.
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