Captivology: The Science of Capturing People's Attention
by Ben Parr
A science-based guide to understanding and applying the factors that capture and maintain attention in everyday life and work.
About This Book
Captivology examines the principles that determine how attention is captured and sustained.
The book draws on research from psychology and neuroscience to explain attention mechanisms.
Readers learn practical strategies for applying these insights in communication and marketing.
Topics include triggers, frames, and hooks that influence focus and engagement.
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