Insight Selling: Surprising Research on What Sales Winners Do Differently
by Mike Schultz, John E. Doerr
Mike Schultz and John E. Doerr examine the practices that set sales winners apart. Through a research-informed exploration of insight selling, the book offers business readers a way to consider effective sales behavior, stronger customer conversations, and the approaches associated with superior sales performance.
About This Book
Insight Selling: Surprising Research on What Sales Winners Do Differently examines the methods and behaviors associated with successful selling.
Mike Schultz and John E. Doerr present a research-informed perspective on how sales winners approach their work.
The book focuses on insight selling, offering business readers a framework for thinking about effective sales conversations and performance.
It is suited to sales professionals, business leaders, and readers interested in understanding what differentiates high-performing sellers.
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