Sports Public Relations
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Sports Public Relations

by Jacquie L′Etang

Business Sports Communication Public Relations
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Sports Public Relations explores the place of public relations in the sports sector. It considers communication, media relationships, reputation, and audience engagement, offering a focused introduction for readers studying or working across sports, business, marketing, and communications.

About This Book

Sports Public Relations examines the role of public relations within the sports sector.

It focuses on communication between sports organizations, the media, and wider audiences.

The book considers how public relations supports reputation, visibility, and engagement in a sports context.

It offers a subject-focused resource for readers interested in sports, communication, and professional practice.

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I will be using this book for: