By Tony Rutigliano - Strengths Based Selling: Based on Decades of Gallup's Research into High-Performing Salespeople (Har/Psc) (1/25/11)
by Brian Brim (Author) Tony Rutigliano (Author)
Strengths Based Selling explores a sales approach informed by decades of Gallup research into high-performing salespeople. Brian Brim and Tony Rutigliano focus on the role of individual strengths in sales performance, offering business readers a framework for considering how strengths can shape a more effective selling approach.
About This Book
Strengths Based Selling presents a sales approach centered on individual strengths.
Drawing on decades of Gallup research into high-performing salespeople, the book examines what distinguishes effective performance in sales.
It offers a business-focused perspective for readers interested in developing a more strengths-aware approach to selling.
Written by Brian Brim and Tony Rutigliano, this title is suited to sales professionals and others seeking research-based insight into sales performance.
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