The PR Masterclass: How to develop a public relations strategy that works!
The PR Masterclass offers a practical introduction to public relations strategy. It explores the importance of planning effective PR activity and is designed for readers who want a clearer understanding of how strategic communication can support business and marketing objectives.
About This Book
The PR Masterclass presents an accessible guide to public relations and strategic communication.
It focuses on developing a public relations strategy designed to work effectively.
The book is suited to readers seeking practical insight into planning and managing PR activity.
Its subject matter makes it relevant to business, marketing, and communications audiences.
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