Cold Calling Techniques (That Really Work!)
Cold Calling Techniques (That Really Work!) offers practical guidance for sales professionals and others who rely on prospecting by phone. Stephan Schiffman focuses on techniques for approaching potential customers, conducting productive conversations, and making cold calling a more effective part of the sales process.
About This Book
Cold Calling Techniques (That Really Work!) focuses on the practice of cold calling in a sales context.
Stephan Schiffman presents guidance for approaching prospective customers and handling sales conversations.
The book is suited to readers seeking practical support with prospecting, telephone sales, and business communication.
Its central subject is improving the effectiveness and confidence of cold-calling efforts.
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