Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar
by Amy Wallace, Edwin E. Catmull
Creativity, Inc. examines how creativity can be encouraged and harnessed within a business. Drawing on Edwin E. Catmull’s experience as a founder of Pixar, with Amy Wallace, it offers a perspective on creative leadership, organizational culture, and the pursuit of business success.
About This Book
Creativity, Inc. explores how creativity can be harnessed for business success.
Written by Edwin E. Catmull with Amy Wallace, the book draws on Catmull’s experience as a founder of Pixar.
It considers the relationship between creative work and organizational practice.
The book is intended for readers interested in creativity, leadership, and business.
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