Business Research Methods: An Applied Orientation
by S Sreejesh, Sanjay Mohapatra, M R Anusree
Business Research Methods: An Applied Orientation offers a practical foundation for studying research in business contexts. It introduces readers to the applied nature of business research and provides a structured resource for understanding how research methods support analysis, investigation, and informed decision-making.
About This Book
Business Research Methods: An Applied Orientation presents business research as a practical field of study.
The book focuses on applied approaches to understanding, planning, and conducting research in business contexts.
It is intended for readers seeking a structured foundation in business research methods and their practical relevance.
With its applied orientation, the book supports the study of research as a tool for informed business analysis and decision-making.
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