Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition) 2nd (second) Edition by Marsh, Charles, Guth, David W., Short, Bonnie Poovey published by Pearson (2008)
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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More presents a broad introduction to professional writing across communication fields. Covering multimedia, public relations, advertising, and related applications, this second edition offers a useful foundation for students and readers developing strategic writing skills.
About This Book
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More focuses on writing for professional communication.
The book addresses multimedia writing along with applications in public relations and advertising.
Its broad scope makes it relevant to readers studying or practicing strategic communication across multiple formats.
This is the second edition, published by Pearson in 2008.
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