The E-Myth Revisited: Why Most Small Businesses Don'T Work And What To Do About It By Michael E. Gerber(1995-03-03)
Most small businesses don't work because entrepreneurs confuse technical expertise with business management. Michael E. Gerber demystifies this in 'The E-Myth Revisited,' explaining why failures occur and offering straightforward steps to develop systems that ensure success and growth for your venture.
About This Book
In 'The E-Myth Revisited,' Michael E. Gerber explores the common pitfalls that cause small businesses to struggle and fail.
The book addresses the 'E-Myth,' or entrepreneurial myth, which misleads many into believing that technical skills alone suffice for business success.
Gerber provides actionable advice on what to do to overcome these challenges and create a sustainable business model.
Through clear explanations, the author emphasizes the importance of working on your business, not just in it.
This revised edition offers enduring wisdom for entrepreneurs seeking long-term viability.
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