Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
by Jeanne Liedtka, Andrew King, Kevin Bennett
Through ten real-world stories, this book shows how design thinking helps organizations solve problems, foster innovation, and create lasting value in business settings.
About This Book
This book presents ten case studies demonstrating the practical application of design thinking in organizations.
Readers learn how teams use design thinking to solve complex business problems and foster innovation.
The authors draw on their experience to show methods that help companies create value and improve outcomes.
Each story highlights challenges faced and the strategies employed to achieve meaningful results.
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