How to Write Successful Fundraising Appeals (The Jossey-Bass Nonprofit Guidebook Series)
by Mal Warwick
How to Write Successful Fundraising Appeals provides practical guidance for nonprofit professionals who want to communicate more effectively with donors and supporters. Written by Mal Warwick, this volume focuses on the writing and presentation of fundraising appeals and is part of The Jossey-Bass Nonprofit Guidebook Series.
About This Book
How to Write Successful Fundraising Appeals is a guide for nonprofit organizations seeking to improve their fundraising communications.
Mal Warwick focuses on the craft of writing appeals that communicate clearly and encourage support.
The book is part of The Jossey-Bass Nonprofit Guidebook Series, a collection centered on practical guidance for nonprofit work.
It is suited to fundraisers, nonprofit staff, and others responsible for developing fundraising messages.
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