Research Methods for Business: A Skill Building Approach...
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Research Methods for Business: A Skill Building Approach...

by Roger Bougie Uma Sekaran

Business Education
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A comprehensive resource for learning business research methods, focusing on skill development for planning, conducting, and evaluating research projects.

About This Book

Research Methods for Business: A Skill Building Approach provides a structured introduction to the fundamentals of business research.

The text emphasizes practical skill development for planning, executing, and assessing research activities.

Readers learn core concepts and techniques applicable across various business disciplines.

The approach supports both academic study and professional application in organizational settings.

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I will be using this book for: