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PREDICTABLY IRRATIONAL REV ED HIDDEN FORCES THAT SHAPE [Paperback]
In this revised edition, uncover the hidden forces that shape our surprisingly predictable irrational behaviors. The book reveals how subtle influences drive decisions in economics, business, and daily life, challenging assumptions of pure rationality and providing eye-opening insights into human nature.
About This Book
This revised edition delves into the predictable irrationality that governs human behavior, revealing the hidden forces at play in our decisions.
Through engaging insights, it examines how these forces affect choices in various aspects of life, from personal finances to professional interactions.
The book challenges conventional wisdom about rationality, offering a fresh perspective on why we act against our best interests.
Readers gain practical understanding of behavioral patterns that can lead to more informed decision-making.
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