Corporate Entrepreneurship & Innovation
by Donald F. Kuratko, Michael H. Morris, Jeffrey G Covin
Corporate Entrepreneurship & Innovation examines entrepreneurship within established companies, with attention to innovation and organizational efforts to develop new ideas. It offers business students, instructors, and professionals a focused introduction to corporate entrepreneurial activity and its role in contemporary management.
About This Book
Corporate Entrepreneurship & Innovation explores the relationship between entrepreneurial activity and established organizations.
The book focuses on how corporations approach innovation as part of their broader business and management efforts.
It provides a foundation for readers studying entrepreneurship, organizational growth, and the development of new ideas within companies.
Written by Donald F. Kuratko, Michael H. Morris, and Jeffrey G. Covin, this title is suited to business and entrepreneurship readers.
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