Global Luxury Trends: Innovative Strategies for Emerging Markets
by J. Hoffmann, I. Coste-Manière
Global Luxury Trends explores the evolving luxury market and the strategies needed to engage emerging markets. Drawing on a global business perspective, the book considers innovation, market development, and the changing conditions shaping luxury today.
About This Book
Global Luxury Trends examines the changing landscape of the luxury industry worldwide.
The book focuses on innovative strategies relevant to emerging markets and the businesses seeking to understand them.
Written by J. Hoffmann and I. Coste-Manière, it offers a market-oriented perspective on developments in global luxury.
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