Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do
by Brett King
Brett King examines the transformation of banking from a physical destination into an integrated digital service. Bank 3.0 considers how technology, customer behavior, and changing expectations are reshaping financial services and the ways people access and use banking in everyday life.
About This Book
Bank 3.0 examines the changing nature of banking in a world where financial services are increasingly accessed through technology rather than traditional branches.
Brett King focuses on the shift from banking as a place customers visit to banking as an activity embedded in daily life.
The book considers how digital channels, changing customer expectations, and technological developments are reshaping financial services.
It offers a broad perspective on the future direction of banking and the forces influencing how people interact with financial institutions.
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