APE: Author, Publisher, Entrepreneur—How to Publish a Book
Guy Kawasaki and Shawn Welch examine what it means to be an author, publisher, and entrepreneur. This practical guide presents publishing as an active process, helping writers understand the broader work involved in preparing, presenting, and promoting a book.
About This Book
APE: Author, Publisher, Entrepreneur—How to Publish a Book explores the process of bringing a book to readers through an entrepreneurial approach.
Guy Kawasaki and Shawn Welch focus on the connected roles of author, publisher, and entrepreneur.
The book is suited to writers seeking a practical overview of publishing and the work involved in presenting and promoting a book.
Its subject matter centers on independent publishing, author initiative, and the business considerations surrounding a published work.
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