Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)
A concise guide offering strategic frameworks and innovation concepts for business professionals and students.
About This Book
Creative Strategy: A Guide for Innovation presents core ideas on strategic thinking and innovation.
The book draws on established business concepts to support readers interested in developing new approaches.
Content is organized to help professionals and students explore methods for generating ideas.
Readers can use the material as a reference for courses or workplace projects.
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