Authentic™: The Politics of Ambivalence in a Brand Culture (Critical Cultural Communication Book 30)
Sarah Banet-Weiser explores the politics of authenticity in a culture shaped by brands. Focusing on ambivalence and communication, Authentic™ offers a critical examination of how authenticity is understood, expressed, and contested within contemporary cultural and commercial life.
About This Book
Authentic™ examines the politics of ambivalence surrounding authenticity in a brand-centered culture.
Sarah Banet-Weiser considers how ideas of the authentic intersect with branding and cultural communication.
The book offers a critical perspective on the meanings and tensions attached to authenticity in contemporary culture.
Part of the Critical Cultural Communication series, it is suited to readers interested in media, culture, politics, and branding.
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