Authentic™: The Politics of Ambivalence in a Brand Culture (Critical Cultural Communication Book 30)
A critical study of authenticity, branding, and cultural politics in contemporary media and consumer society.
About This Book
Authentic™ examines how authenticity operates within brand culture and consumer society.
The book analyzes the ambivalence surrounding authenticity in media and marketing contexts.
It considers how brands and individuals negotiate claims to being real or genuine.
The work situates these dynamics within broader structures of power and communication.
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