the new strategic selling Ed. 1998
by Robert B Miller E Stephen E Heiman
A practical guide offering structured methodologies for managing complex sales and building lasting business relationships.
About This Book
The New Strategic Selling presents a systematic approach to complex sales situations.
It emphasizes understanding customer needs and aligning solutions accordingly.
The methodology focuses on building long-term business relationships.
Readers learn frameworks for navigating multi-stakeholder decision processes.
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