Essentials of Strategic Management
Essentials of Strategic Management offers a foundation in the principles and practices of strategic management. With a focus on core concepts, organizational planning, and strategic decision-making, it serves as an accessible resource for students, professionals, and readers seeking an introduction to business strategy.
About This Book
Essentials of Strategic Management provides an introduction to the field of strategic management.
The book focuses on foundational concepts related to organizational strategy, planning, and decision-making.
It is suited to readers seeking a concise starting point for studying or reviewing strategic management.
Written by J. Hunger and Thomas Wheelen, this title presents core material for learners and business readers.
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