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BUSN (4th, 12) by Kelly, Marcella - McGowen, Jim [Paperback (2011)]
BUSN (4th, 12) by Marcella Kelly and Jim McGowen is a paperback textbook from 2011 that introduces essential business concepts. Spanning 12 chapters, it provides a clear and structured overview of business fundamentals, making it suitable for students entering the field. The edition focuses on practical insights into modern business practices.
About This Book
BUSN (4th, 12) is a key resource in business education, authored by Marcella Kelly and Jim McGowen. Published in paperback format in 2011, it serves as an accessible guide to core business concepts.
The book covers foundational topics relevant to today's dynamic business environment. It is designed for learners seeking a solid understanding of business principles without overwhelming detail.
As the fourth edition with 12 chapters, it reflects updated perspectives on business operations and strategies. This edition ensures relevance for contemporary applications in various industries.
Ideal for introductory courses, BUSN emphasizes practical knowledge that can be applied in real-world scenarios. Its structure supports both self-study and classroom use.
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