A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

by Andrea Phillips

Media Studies Creative Writing Storytelling
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A practical introduction to transmedia storytelling, guiding creators on how to develop and manage stories across books, games, film, and digital platforms.

About This Book

This book introduces the fundamentals of transmedia storytelling and how narratives can unfold across multiple platforms.

It explores strategies for engaging audiences through coordinated content on books, games, film, and digital channels.

Readers will find guidance on planning, production, and audience interaction for multi-platform projects.

The text emphasizes practical approaches suitable for creators working in media, marketing, and entertainment fields.

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I will be using this book for: