![W. C. Kim's,R. Mauborgne's Blue Ocean Strategy (Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover])(2005)](https://m.media-amazon.com/images/I/51ZWUbfBqzL._SL500_.jpg)
W. C. Kim's,R. Mauborgne's Blue Ocean Strategy (Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover])(2005)
by Aa
Blue Ocean Strategy outlines a systematic approach to creating uncontested market space and making competition irrelevant through value innovation.
About This Book
Blue Ocean Strategy presents a framework for identifying and capturing new market opportunities beyond existing competition.
The approach focuses on value innovation to unlock demand and differentiate offerings in untapped spaces.
Readers learn systematic methods for reconstructing market boundaries and aligning the organization around new strategic moves.
Reviews
No reviews yet. Be the first to review this book!