SALES MANAGEMENT: CONCEPTS AND CASES, 10TH EDN
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SALES MANAGEMENT: CONCEPTS AND CASES, 10TH EDN

by William L. Cron

Business Education
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A practical textbook covering essential sales management concepts and case studies for students and business professionals.

About This Book

This textbook presents core concepts and practical approaches in sales management.

It includes case studies that illustrate key principles in real business contexts.

The content is designed for students and professionals seeking foundational knowledge in sales leadership.

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I will be using this book for: