The Victory Lab: The Secret Science of Winning Campaigns
Sasha Issenberg examines the research-driven methods behind modern political campaigns. The Victory Lab explores how data, psychology, experimentation, and strategic communication have transformed efforts to persuade voters and win elections, offering readers an accessible introduction to the evolving science of campaign strategy.
About This Book
The Victory Lab explores the research and methods shaping modern political campaigns.
Sasha Issenberg examines how data, psychology, and experimentation influence the way campaigns communicate with voters.
The book offers a broad account of the ideas and strategies associated with contemporary electioneering.
It is suited to readers interested in politics, campaigning, behavioral science, and the changing role of evidence in elections.
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