Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press Operations Management)
by Alon Ilan
Global Franchising Operations Management explores the operational dimensions of franchising in international and emerging markets. Using cases as its organizing focus, Alon Ilan presents a business resource for understanding global franchise operations and the management issues associated with operating across diverse markets.
About This Book
Global Franchising Operations Management examines the management of franchise operations across international and emerging markets.
Organized around cases, the book connects franchising with operational decision-making in varied global business environments.
It offers a focused resource for readers interested in international franchising, operations management, and the challenges of managing across markets.
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