Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
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Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

by Jane Maas

History memoir Advertising
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Jane Maas explores life on Madison Avenue from the perspective of a woman who worked in advertising during the 1960s and beyond. Mad Women presents a personal view of professional life, changing expectations, and the evolving place of women in the advertising world.

About This Book

Mad Women examines life on Madison Avenue through the perspective of Jane Maas.

The book focuses on women working in advertising during the 1960s and the years that followed.

It offers a look at professional life, changing expectations, and the culture associated with the advertising world.

With its focus on one industry and one era, the book provides a personal account of women’s experiences in business and advertising.

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I will be using this book for: