Managing Enterprise Content: A Unified Content Strategy (Voices That Matter)
by Ann Rockley, Charles Cooper
Managing Enterprise Content introduces a unified content strategy for organizations seeking to manage information more consistently. Ann Rockley and Charles Cooper provide a business-focused overview for readers exploring enterprise content management, content strategy, and more coordinated approaches to creating, organizing, and maintaining content.
About This Book
Managing Enterprise Content presents a unified approach to organizing and managing content across an enterprise.
Written by Ann Rockley and Charles Cooper, the book focuses on content strategy as a business and operational discipline.
It is intended for readers seeking a broad understanding of enterprise content management and the principles behind a coordinated content strategy.
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