Essentials of Health Care Marketing 3rd (third) edition
Essentials of Health Care Marketing, Third Edition, by Eric N. Berkowitz, provides a focused introduction to health care marketing. Designed as a practical foundation for students and professionals, it addresses the essential concepts of marketing within the health care field.
About This Book
Essentials of Health Care Marketing, Third Edition, focuses on the fundamentals of marketing in the health care field.
Written by Eric N. Berkowitz, this edition provides an accessible resource for readers studying or working with health care marketing.
The book offers a focused foundation for understanding marketing within a health care context.
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