Visual Merchandising and Display 6th Revised edition edition
Martin M. Pegler’s Visual Merchandising and Display offers an updated introduction to the methods and ideas behind effective retail presentation. This sixth revised edition is suited to students, retail professionals, and readers interested in how merchandise, displays, and store environments work together to communicate with shoppers.
About This Book
Visual Merchandising and Display is a revised sixth-edition resource by Martin M. Pegler.
The book focuses on the principles and practice of presenting merchandise in retail environments.
It is intended for readers seeking an organized introduction to visual merchandising and display.
Its subject matter makes it relevant to retail professionals, students, and anyone interested in the design of product presentation.
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