Contemporary Sport Management, 4th Edition
An essential resource exploring the core principles of sport management, covering organizational, marketing, financial, and legal topics for students and professionals.
About This Book
Contemporary Sport Management, 4th Edition provides foundational knowledge for students and professionals in the field of sport management.
The text covers essential topics including organizational behavior, marketing, finance, and legal aspects of sport organizations.
It emphasizes current trends and best practices relevant to managing sport enterprises in a competitive environment.
Designed for academic use, the book supports learning with structured content suitable for coursework and professional development.
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