The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
by Joseph Turow
Joseph Turow examines how the new advertising industry is redefining identity and personal worth. By focusing on the relationship between advertising, consumer culture, and the individual, The Daily You offers a timely exploration of how people are increasingly understood and valued in modern life.
About This Book
The Daily You explores how the contemporary advertising industry is influencing ideas about identity and personal worth.
Joseph Turow examines the relationship between advertising, individual identity, and the ways people are understood within modern consumer culture.
The book offers a critical perspective on the changing role of advertising and its significance in everyday life.
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