An All-Consuming Century: Why Commercialism Won in Modern America
by Gary Cross
Gary Cross's 'An All-Consuming Century' delves into the historical triumph of commercialism in 20th-century America. It explores how economic and cultural forces elevated consumerism to a core element of modern life, influencing society from the early 1900s onward. A thoughtful examination of market dominance and its lasting effects.
About This Book
In 'An All-Consuming Century,' Gary Cross investigates the rise of commercialism in modern America. The book traces the historical developments that positioned consumerism as a dominant force in American culture.
Cross analyzes the interplay between economic policies, advertising, and social changes that fueled this transformation. He highlights how commercial interests influenced everyday life and national identity throughout the century.
The narrative covers key periods from the early 1900s to the late 20th century, showing the pervasive impact of market-driven values. Readers gain insight into why commercialism became so entrenched in American society.
Through a scholarly lens, the book offers a comprehensive look at the winners and implications of this commercial victory. It provides essential reading for understanding contemporary consumer culture.
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