The Business of Media Distribution byUlin
by Ulin
The Business of Media Distribution provides a business-focused introduction to the processes, channels, and market considerations involved in bringing media products to audiences. A useful overview for readers interested in the commercial side of media and the systems that support its circulation.
About This Book
The Business of Media Distribution focuses on the commercial systems and practices involved in delivering media to audiences.
It offers a business-oriented perspective on how media products move through distribution channels and markets.
The book may be useful for readers seeking a general introduction to media distribution as a field of study and practice.
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