Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
by Jeanne Liedtka, Tim Ogilvie
Designing for Growth presents design thinking as a practical toolkit for managers. Jeanne Liedtka and Tim Ogilvie explore how creative, structured approaches can support business growth and help organizations address opportunities with greater clarity and purpose.
About This Book
Designing for Growth introduces design thinking as a practical approach for managers seeking new opportunities and solutions.
Jeanne Liedtka and Tim Ogilvie present the subject as a toolkit for applying design-oriented methods in a business setting.
Published by Columbia Business School Publishing, the book connects creative problem solving with organizational growth.
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