Survey Methodology (Wiley Series in Survey Methodology)
by Floyd J. Fowler, Robert M. Groves, Mick P. Couper, James M. Lepkowski, Eleanor Singer, Roger Tourangeau, Floyd J. Fowler Jr.
Survey Methodology offers a comprehensive introduction to the ideas and practices behind survey research. Covering the field from a methodological perspective, it provides a useful foundation for understanding survey design, implementation, and evaluation. This volume is intended for students, researchers, and professionals seeking a reliable reference.
About This Book
Survey Methodology presents a broad introduction to the principles and practices used in survey research.
It addresses the process of designing and carrying out surveys, with attention to the methodological choices that shape useful and reliable results.
Written by leading contributors to the field, the book is suited to readers seeking a structured understanding of survey research.
It can serve as a reference for students, researchers, and professionals who work with survey data.
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